Harley Looks to Kickstart China Sales With Development Deal
- Manufacturer signs agreement to team with Qianjiang Motorcyle
- American icon has taken heat from Trump for expanding overseas
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Harley-Davidson Inc., an American icon that’s taken heat from the White House for expanding overseas and retrenching at home, is teaming with a Chinese company to gain greater traction in Asia.
The manufacturer signed an agreement with China’s Zhejiang Qianjiang Motorcycle Co. to develop two new motorbike models that will sell under the Harley brand, according to a statement filed with the Shenzhen stock exchange. The two aim to field the first bike in China by the end of next year and may sell the models in other markets including Thailand, Indonesia and India.