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Tyson’s Answer to Fake Meat Craze: Half-Pea, Half-Beef Burger

  • CEO says offerings will become a ‘billion-dollar brand’
  • Plant-based nuggets will debut at retail in U.S. summer
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Tyson Wants In on the Fake Meat Craze
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Tyson Foods Inc., the biggest U.S. meat processor, wants in on the veggie protein market that’s hot with consumers and investors alike.

The meat giant is aiming to satisfy demands of the so-called flexitarians, a rapidly growing segment of people who eat meat but are cutting back and adding more vegetable-based protein to their diets. Tyson’s solution: a half-pea-protein, half-Angus-beef burger.