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St. Louis Blues Break NHL Sales Record After Winning Stanley Cup

  • Fanatics is even selling a container of ice from the finals
  • Capitals, who won title last year, previously held the record
Alex Pietrangelo of the St. Louis Blues celebrates with the Stanley Cup after defeating the Boston Bruins in Game Seven to win the 2019 NHL Stanley Cup Final  on June 12.

Alex Pietrangelo of the St. Louis Blues celebrates with the Stanley Cup after defeating the Boston Bruins in Game Seven to win the 2019 NHL Stanley Cup Final  on June 12.

Photographer: Bruce Bennett/Getty Images 

St. Louis Blues fans are making up for lost time after the team’s first-ever Stanley Cup title.

Sales of Blues championship apparel and memorabilia set a National Hockey League record for the 12-hour period after winning a title, according to Fanatics, the largest retailer of NHL product. The Blues’ sales were 10% higher than those of last year’s champions, the Washington Capitals, who previously held the record.