Wit Made Boris Johnson – and His Team Knows It Could Undo Him

Johnson launched his campaign with a speech outlining his plans for Brexit.Source: Bloomberg
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Boris Johnson made his name with his turn of phrase. Before he entered Parliament he was a journalist better known for his wit than for his accuracy, and as a politician, he has often been able to force his way up the agenda by saying something entertaining -- or offensive.

That might explain his reluctance to apologize at his campaign launch Wednesday, when challenged over his 2018 claim that Muslim women who cover their faces looked ridiculous, resembling bank robbers and letter boxes.