Juul Tells Investors Sales Are Climbing Again Despite Flavor Pullback

Juul Labs Inc. told investors that it has recovered from a brief dip in sales of its trendy e-cigarette late last year, stemming from the company’s decision to pull some flavored vape options off shelves in the U.S. thanks to their surging popularity with underage users.

In a letter to investors in May, Juul said its first-quarter sales were $528 million, an increase of about 23% from the previous quarter’s revenue, which it said in the letter was $430 million, according to a person briefed on the document who asked not to be identified because the details are private. The company said it was buoyed by strong international growth.