Facebook Unveils New Paid Research Program to Track Competitors
- Company will collect data on which mobile apps people use
- Social network will `compensate’ users who participate
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Facebook Inc. wants help keeping tabs on competitors, and is willing to pay users to do it.
The social giant Tuesday unveiled a new research app called Study that will collect data on which smartphone apps people download, what features they use inside those apps and how much time they spend on them. Facebook said it will promote Study through advertisements on the social network and elsewhere, and users must be 18 years or older to participate.