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Alkaline Water Is Booming and Big Soda Is Pouring In
Big beverage companies are selling hydration with a higher pH level, even though benefits may be dubious.
Alkaline water is part of a tradition that dates back centuries: the search for better water.
That used to mean healing springs and the Fountain of Youth. These days, with a never-ending stream of new life hacks promising balance, better living and even longevity, it’s still about more than just staying hydrated. That’s why companies across the globe are pouring into alkaline water, a fast-growing segment of the $17 billion U.S. bottled water market and the latest wellness trend to push its way out of natural food stores and into the mainstream.