Businessweek
Sunday Strategist: Your Flying Uber Will Arrive in Four Years
Breaking down the boldest bets in business.
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When the flying version of the Toyota Camry comes along, Uber wants to be sure to have its logo on the windshield.
The ride-sharing giant planted a flag in the still-very-hypothetical flying-car space in Oct. 2016 when it launched a 98-page white-paper into the digital ether about the “future of on-demand urban air transportation.” This is Uber playing savvy defense. If flying cars actually happen and become something more than an expensive toy for the affluent, Uber needs to be in the game. The odds of that, however, are still long – at best we’re still four years away from an air taxi actually taking fares.