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Big Carpet Wants to End America's Love of Hardwood Floors
Empire Today, best known for a catchy jingle, says its hypo-allergenic HOME Fresh product is the ‘carpet of the future.’
Wall-to-wall shag carpeting in this 1960s/1970s living room.
Photographer: H. Armstrong Roberts/ClassicStock via Getty Images
After presiding over 18 months of research and development, Keith Weinberger says he’s finally found the “generational change” needed to revive an industry two decades past its peak. “This will blow your mind,” he says. Weinberger is pitching a product called HOME Fresh that he says acts like a giant air filter. It’s 100% hypo-allergenic, stain-resistant and recyclable.
It’s also carpet.