Amazon Entering Wireless Would Be ‘Batshit Crazy,’ Analyst Says

Amazon Buying Boost Doesn't Make Sense for Anybody, Analyst Moffett Says
Lock
This article is for subscribers only.

Amazon.com Inc. is famous for its appetite for entering new markets. But a report that it’s considering a foray into the wireless industry was a bridge too far for one Wall Street analyst.

The world’s largest online retailer is interested in purchasing prepaid wireless phone service Boost Mobile from Sprint Corp. and T-Mobile US Inc., Reuters said late Thursday, citing people familiar with the matter.