Stock Exchange Looks to Soccer to Shore Up Tel Aviv Trading

Accord part of TASE effort to reach wider pool of investors
League hopes deal will help players gain financial know-how

Ittai Ben-Zeev, chief executive officer of the Tel Aviv Stock Exchange (TASE), smiles during a Bloomberg Television interview in Tel Aviv.
Photographer: Corinna Kern/Bloomberg

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By Alisa Odenheimer

May 28, 2019 at 3:49 PM UTC

Updated on

May 29, 2019 at 7:17 AM UTC

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Seeking fresh ways to get businesses to play ball, Israel’s stock exchange is turning to a new game: soccer. The country’s premier football league will be renamed for the Tel Aviv Stock Exchange under a three-year sponsorship agreement.

The 12 million shekel ($3.3 million) deal covers the 2019-2022 seasons, the TASE and Israeli Professional Football Leagues said in a joint press release.