Hyperdrive
Audi’s Electric Ambitions Just Killed the TT and May Cull the R8
- Carmaker is shedding ‘old baggage’ to help free up funds
- TT sports car to go electric, A8 sedan may follow, Audi says
An Audi AG TT RS coupe stands on display at the Beijing International Automotive Exhibition.
Photographer: Qilai Shen/Bloomberg
Volkswagen AG’s Audi will cease making the iconic TT coupe and replace it with a battery-powered model as the luxury brand accelerates an electric shift that may also see the next version of its flagship A8 sedan go emission-free.
Audi is also mulling an end to the $170,000 R8 sports car as Volkswagen’s biggest profit generator focuses resources on the rollout of 20 fully-electric cars by 2025. Sales of electrified vehicles, which include hybrids, are set to account for 40% of deliveries by then, Audi said Thursday at its annual shareholders meeting in Neckarsulm, Germany.