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Audi’s Electric Ambitions Just Killed the TT and May Cull the R8

  • Carmaker is shedding ‘old baggage’ to help free up funds
  • TT sports car to go electric, A8 sedan may follow, Audi says
An Audi AG TT RS coupe stands on display at the Beijing International Automotive Exhibition.

An Audi AG TT RS coupe stands on display at the Beijing International Automotive Exhibition.

Photographer: Qilai Shen/Bloomberg

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Volkswagen AG’s Audi will cease making the iconic TT coupe and replace it with a battery-powered model as the luxury brand accelerates an electric shift that may also see the next version of its flagship A8 sedan go emission-free.

Audi is also mulling an end to the $170,000 R8 sports car as Volkswagen’s biggest profit generator focuses resources on the rollout of 20 fully-electric cars by 2025. Sales of electrified vehicles, which include hybrids, are set to account for 40% of deliveries by then, Audi said Thursday at its annual shareholders meeting in Neckarsulm, Germany.