Fashion

Prada Bans Fur From Catwalk, Bowing to Ethical Fashion Demand

  • Miuccia Prada says brand to focus on ‘innovative’ alternatives
  • Luxury label joins Burberry, Gucci in giving up fur’s use

A model walks the runway at the Prada Autumn Winter fashion show during Milan Fashion Week on Feb. 25, 2016.

Source: Catwalking via Getty Images

One of the fashion industry’s most iconic designers is turning her back on fur.

Miuccia Prada, the creative director and controlling shareholder of Milan-based Prada SpA, said in a statement that her company -- also the maker of MiuMiu apparel and Church’s shoes -- would no longer feature the material starting with her next runway show in September.