Vineyard Vines Items at Target See Day-One Rush, Irking Some
- Preppy lifestyle brand appeals to young shoppers Target needs
- Retailer has history of fashion collaborations that sell out
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Target Corp. rolled out a Vineyard Vines collection on Saturday with perhaps inevitable results: buyers snapped up lower-priced versions of the upmarket brand, irritating some shoppers looking for a less predatory retail experience.
“So it begins, everything is already sold out online and posted to eBay,” Kayla Griffin, 30, a photographer in Washington who wanted to purchase products from the new line, said on Instagram.