Deals
Amazon Is Close to Buying Sizmek’s Ad-Serving Technology
- Deal would give Amazon another tool to compete with Google
- E-commerce giant is aggressively building its ad business
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Amazon.com Inc. is close to an agreement to buy the ad-serving technology of bankrupt company Sizmek Inc. in a deal that would give the e-commerce giant another weapon against Google’s dominant online ad business.
The purchase could be announced as soon as this week, according to two people briefed on the matter. The deal hasn’t been finalized, said the people, who asked not to be named because discussions are still in progress. Representatives of Amazon and Sizmek declined to comment.