Tyson's Alternative Meats Can Become `Billion-Dollar Brand'
- Company needs no capital to compete with likes of Beyond Meat
- Tyson registered several trademarks for plant-based products
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While Tyson Foods Inc. is the biggest U.S. meat processor, its up-and-coming meatless protein product may steal the show.
The offering is set to debut this summer and could be a “billion-dollar brand,” Chief Executive Officer Noel White said at a conference in New York Wednesday. The company hasn’t said what form it will take, be it burger, sausage or meatball -- or all of the above.