Greggs Soars as Vegan Sausage Rolls Drive U.K. Chain's Sales
- Sandwich shops get a boost from new plant-based offerings
- Sales and profit will be ‘materially higher’ than expected
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U.K. sandwich chain Greggs Plc surged after predicting that sales and profit will be “materially higher” than expectations this year as it gets a boost from a new vegan sausage roll.
The company, whose no-frills stores are a fixture of Britain’s shopping streets and train stations, said growth is being driven by publicity around its new plant-based offering, a twist on the U.K. staple for carnivores.