Google Makes New Push to Bolster Travel-Related Searches
- Vacation seekers will be able to search and save results
- Search giant could be reason for Expedia, Booking to worry
Photographer: Andrew Harrer/Bloomberg
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Google may be commonly used as a verb for looking for information, but in the online travel world the technology giant isn’t a go-to destination like Expedia, Priceline and TripAdvisor.
Aiming to change that, Google will launch a more unified travel product to integrate flight and hotel search functions, while organizing people’s travel plans and saving research. The new offerings, which were rolled out last year on smartphones and are now available on desktops, will be hosted at google.com/travel.