Boeing Sends 737 Max to Brand Rehab to Avoid Fate of Ford Pinto
- Crisis too serious for plane ‘to escape unscathed’: analyst
- Planemaker CEO leads airline outreach as grounding drags on
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Boeing Co.’s 737 Max is about to join the list of brands trying to come back from ignominy.
Analysts are digging into decades-old safety scares for clues to the future of the jetliner -- and Boeing’s finances. There’s the Chevrolet Corvair rollovers that launched Ralph Nader as a consumer advocate in the 1960s, gas-tank explosions that sank Ford Motor Co.’s Pinto in the 1970s, and the Tylenol poisonings of 1982 that spurred tamper-proof packaging.