Retail
Sick of Getting Returned Sneakers, Nike Tries a New Sizing App
- Nike Fit lets consumers scan feet at home, obtain proper size
- Company receives more than 500,000 size complaints each year
Nike Inc. is unveiling technology that aims to solve its customers’ biggest pain: not knowing if shoes bought online will really fit.
The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides their proper size in various models. The company says 60% of people wear the wrong size shoe, and concern over fit has a material impact on consumer confidence.