Deals
Edgewell Deal for Harry's Razors Will Only Nick Gillette -- At First
- Harry’s value lies in its direct-to-consumer business model
- Merged company can prioritize personalization, relationships
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Razor-maker Edgewell Personal Care Co. just made a bold bet in the market dominated by Gillette. But it’s not just about shaving.
Schick-owner Edgewell agreed Thursday to buy upstart Harry’s Inc. in a deal valued at $1.37 billion -- almost as big its own market value of about $1.8 billion. With Harry’s, Edgewell is not only getting a fast-growing U.S. shaving brand but also a direct-to-consumer model that it can bring to its other personal-care products, which include household names like Banana Boat and Wet Ones.