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Toyota, Honda Become Latest Automakers to Warn of Weaker Profits

  • Japanese carmakers issue forecasts trailing estimates
  • Honda sets new strategy to compete in tougher global market
Toyota Motor President Akio Toyoda Speaks After 4Q Earnings Announcement
Photographer: Kiyoshi Ota/Bloomberg

Toyota Motor Corp. and Honda Motor Co. forecast profit and sales short of analysts’ estimates as a trade spat between the U.S. and China threatens global car sales already sputtering from weaker demand.

Both reported results on Wednesday that underscore the challenges faced by automakers across the globe, from having to invest in electrification and self-driving cars, to struggles with tariffs on both sides of the Pacific Ocean and changing consumer tastes.