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Veggie Burger Mania Hits Corporate America After Beyond IPO
- Tyson Foods will introduce a meatless protein product
- ‘Hot market of vegetable-based proteins’ will get more players
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It may not be as frenzied as the crypto and pot trends, but the veggie burger stampede is in swing. After Beyond Meat Inc.’s stunning trading debut, companies are rushing to get their alternative-meat products to market.
Tyson Foods Inc. on Monday confirmed it will introduce a meatless protein product in coming months. Tyson, to underscore the announcement, is the biggest meat processor in the U.S. McDonald’s Corp. just began selling a veggie burger in Germany, Burger King said last week that its Impossible Whopper would go nationwide this year.