Google Will Give Users More Control Over Who Tracks Them Online
- New changes to Chrome browser could limit some ad tracking
- Criteo and Tradedesk among stocks impacted by Chrome changes
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Google is tightening the rules for how websites track people who use its Chrome web browser, an effort to assure users it wants them to be in control over who watches their moves online.
The Alphabet Inc. unit is tweaking Chrome so that developers will have to specify how far their online tracking software, generally known as cookies, can reach. That will make it easier for people to choose exactly which kinds of cookies can follow them and which ones can’t.