Nascar's Plan to Boost Attendance and Ratings: Betting on Races
- Data deal with Genius is first step toward revving up gambling
- Real-time data will allow for enhanced in-race betting options
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Gentlemen, place your wagers.
Nascar has signed an exclusive data partnership with Genius Sports, a deal the U.S.’s largest racing series says will lead to an in-race betting product and help battle sagging attendance and television ratings.