Ford Dangles Rewards Program to Lure Customers Back to Dealers
- App awards points that can be used for repairs, buying new car
- Automaker doubling down on service in push to boost loyalty
Photographer: Daniel Acker/Bloomberg
This article is for subscribers only.
Ford Motor Co. is launching a airline-type loyalty program aimed at improving customer satisfaction and luring buyers back to the dealership to have their vehicles serviced.
The rewards program debuted Wednesday on the FordPass app that more than 1 million of the automaker’s vehicle owners already use. Buyers of Ford autos since April 1 receive three free maintenance visits to their dealer and earn additional reward points on every trip to the service bay. It’s part of a doubling of expenditures Ford is making on customer service, the company said, without specifying how much it’s spending.