Zynga Wants to Know If Fans Will Pay to Play Its Games
- Shares rise more than 11% as results beat projections
- First-quarter sales, earnings exceed analysts’ estimates
Pedestrians walk in front of the Zynga headquarters in San Francisco.
Photographer: David Paul Morris/Bloomberg
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Zynga Inc., the pioneer in free-to-play mobile games, is considering offering monthly subscriptions to popular titles such as Words With Friends as a way to boost revenue.
Chief Executive Officer Frank Gibeau said Wednesday in an interview that customers who sign up would get extra content. He also sees a role for Zynga titles in the online gaming platforms being rolled out by companies such as Google and Apple Inc.