Uber's First Wall Street Buy Rating Endorses Comparisons to Amazon

Photographer: Alex Kraus/Bloomberg
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Uber Technologies Inc. found its first official bull on Wall Street, who made yet another a comparison to Amazon.com Inc. as Uber focuses more attention on markets outside its core ride-hailing business.

Uber is just "scratching the surface of the full monetization potential" of its platform given opportunities in food-delivery, freight and autonomous vehicles, Wedbush Securities analyst Ygal Arounian wrote in a research note.