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Facebook's Zuckerberg Preaches Privacy, But Evidence Is Elusive

  • Last year’s promised ‘clear history’ tool still not available
  • Data collection is deeply ingrained in Facebook’s systems
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Mark Zuckerberg joked about privacy at Facebook’s developer conference. Nobody laughed.Source: TicToc

Facebook Inc. Chief Executive Officer Mark Zuckerberg stood on stage Tuesday at the company’s annual F8 conference in San Jose, California, in front of a giant screen sharing a simple message: “The future is private.”

Zuckerberg spent most of his speech talking about Facebook’s commitment to a privacy-focused future, which will include more ephemeral posts, small-group activity rather than public sharing, and encryption for Facebook’s messaging apps. But there was an easy way Facebook could have shown its commitment to privacy that would have saved Zuckerberg some time: by rolling out “Clear History,” a feature Facebook promised a year ago that will let people disassociate their internet-browsing histories from their Facebook profiles.