Deals

As Goldman Chases Smaller Clients, Some Doubts and Early Wins

  • New leaders say they’re intensifying focus on small companies
  • ‘Don’t you have more important or bigger potential clients?’

Pedestrians cross the street in front of Goldman Sachs Group's headquarters in New York.

Photographer: Victor J. Blue/Bloomberg

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Watch out for the friendly, neighborhood Goldman banker.

Fresh off a quarter in which Goldman Sachs Group Inc. raked in more fees from dealmaking than any rival, a new slate of managers say they’re looking to expand that lead by ratcheting up a campaign to deepen ties with companies valued at less than $2 billion. Executives talked up the effort on a conference call last month, indicating they will dedicate more bankers to it. They’re also getting ready to roll out more products.