Google's Ad Revenue Mystery: Five Possible Theories
- Investors are punishing the ad giant for slowing growth
- One problem is the company wouldn’t explain the sluggishness
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Shares of Google’s Alphabet Inc. shares fell off a cliff on Tuesday after the company’s first quarter earnings report, the sharpest drop in seven years. One culprit was the unexpected shortfall in Google’s main business: Advertising sales grew at the lowest rate since 2015.
Another culprit: Google management offered no clear reason why.