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Facebook Unveils Major App Redesign With Focus on Groups

  • Social network is shifting emphasis to private communication
  • Groups have been a source of growth, but also a concern
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Facebook to Become Privacy-Centered Social Network
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Facebook Inc. unveiled a redesign that focuses on the Groups feature of its main social network, doubling down on a successful but controversial part of its namesake app — and another sign that Facebook is moving toward more private, intimate communication.

The changes, announced Tuesday at the annual F8 conference in San Jose, California, make Groups a bigger part of the Facebook user experience. A new design for the mobile app highlights the Groups that users have joined, and now shows a personalized feed of activity across all the groups people are part of in a special tab. The service long known as the "big blue app" is also getting a color change -- it will be framed in white instead of the company’s traditional hue.