Fiat Chrysler CEO 100% Sure Carmaker Can Survive Tech Disruption
- Manley says carmaker is ‘house of brands’ in book interview
- Fiat Chrysler chief sees a future also for its namesake brand
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Fiat Chrysler Automobiles NV is a “house of brands” and that ensures it will be one of the few traditional automakers to survive the disruption the car industry is facing from the rise of electric and self-driving cars, according to Chief Executive Officer Mike Manley.
Manley’s vision, like that of his iconic predecessor Sergio Marchionne, is based on the view that distinctive brands such as Jeep, Alfa Romeo and Maserati give the Italian-American company an advantage over mass volume producers.