Film
‘Endgame’ Directors Say Success Fueled by Social Media, Serialized Stories
- Brother duo says social media, streaming helped propel film
- ‘Avengers: Endgame’ generated $1.2 billion in its opening week
How did “Avengers: Endgame” shatter box-office records in its opening weekend? To hear the movie’s directors tell it, the success stemmed from a few key ingredients, including social-media buzz and a serialized approach to filmmaking.
But the rise of streaming services also helped, according to Anthony and Joe Russo, the brother duo that oversaw “Endgame” and other blockbusters for Walt Disney Co.’s Marvel Studios. Despite fears that Netflix Inc. and other online platforms will depress movie attendance, the services can help get fans get excited about franchises -- and get them into theaters.