Lab Meat, Not Just Plants, Is Protein's Future, Startup Says
- Just re-branded from Hampton Creek after challenging years
- Beyond Meat IPO to test market appetite for alternative meat
Photographer: David Parry/PA Wire via AP Photo
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Food startup Just Inc., re-branded from Hampton Creek, doesn’t think the alternative for meat is just in plants -- but in meat itself.
After creating plant-based products such as mayo made from peas and an eggless scramble from beans, the company is planning another round of fundraising ahead of an initial public offering to help raise money as it diversifies its business into growing chicken, beef and pork in a lab.