‘Avengers: Endgame’ $1.2 Billion Opening Shows Fanboys’ Role
- Audience was 57% male, compared with 18% for families
- Disney owns top 4 weekend openings with Avengers, Star Wars
“Avengers: Endgame” broke all kinds of box-office records over the weekend, powered by mostly male fans who did something uncharacteristic of the streaming era: lining up to see a premiere.
The movie took in $1.22 billion globally in its debut, collecting $357.1 million in the U.S. and Canada alone, and blowing through the $258 million mark held by the superhero team’s own gloved hands with last year’s “Infinity War.” Walt Disney Co. now boasts the top four spots for domestic opening weekends, rounded out by “The Last Jedi” and “The Force Awakens” from the Star Wars franchise, according to researcher Comscore Inc.