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E*Trade Is Close to Launching Cryptocurrency Trading

  • The brokerage giant will offer Bitcoin and Ethereum trades
  • Service will compete with startups like Coinbase and Robinhood
The E*Trade Financial Corp. App Ahead Of Earnings Figures
Photographer: Andrew Harrer/Bloomberg
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E*Trade Financial Corp. is getting ready to let customers trade cryptocurrencies on its platform, according to a person familiar with the matter.

The firm will start by adding Bitcoin and Ethereum, and will consider adding other currencies in the future, said the person, who asked to remain anonymous because the matter is private. A spokesman for E*Trade declined to comment.