Falling Mercedes-Benz Sales Are More Bad News for Auto Industry

  • First-quarter Mercedes-Benz deliveries slump, costs rise
  • Investors awaiting recovery plan of incoming CEO Kallenius

Daimler is reportedly considering a reduction of about 10,000 jobs through voluntary measures.

Photographer: Krisztian Bocsi/Bloomberg
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Daimler AG said its financial targets have become harder to achieve after a tough start to the year, forcing the auto manufacturer to step up efforts to drive down costs.