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Lululemon to Take On Nike, Adidas as It Branches Into Shoes

Athletic apparel sits on display in this photograph taken with a fish-eye lens inside a Lululemon Athletica store in Hong Kong.
Photographer: Xaume Olleros/Bloomberg

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By Kim Bhasin and Sandrine Rastello

April 24, 2019 at 3:36 PM UTC

Updated on

April 24, 2019 at 6:34 PM UTC

This article is for subscribers only.

Lululemon Athletica Inc., best known for its yoga pants and workout gear, is getting into the shoe business.

The athleticwear maker plans to invade a footwear market dominated by Nike Inc. and Adidas AG. Chief Executive Officer Calvin McDonald announced the foray into shoes on Wednesday, during the company’s first analyst day since 2014.