Hodinkee
The Fight to Save the World’s Biggest Watch Show
Will lower booth prices and a digital redo revive the struggling, 102-year-old Baselworld?
Source: Hodinkee
Originally published by Joe Thompson on Hodinkee.
For the second year in a row, the big story at Baselworld, the world's largest watch and jewelry show, was the show itself. Last year, when the number of exhibitors dropped by 50 percent, Baselworld was fighting for its life.