AT&T Settles Sprint Suit Over Whether ‘5G E’ Logo Was Misleading

  • The carrier will continue to use the brand in its marketing
  • AT&T has said that the logo represents an evoluationary step
Photographer: Christopher Dilts/Bloomberg
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AT&T Inc. settled a lawsuit with Sprint Corp. over whether its use of a “5G E” icon tricked consumers into thinking they were getting access to a fifth-generation network.

“We have amicably settled this matter,” AT&T said in an emailed statement. Terms of the resolution weren’t available, but a person familiar with the situation said the carrier will continue to use the 5G E brand -- short for 5G Evolution -- in advertising and on its phones.