As Amazon Gets Bigger, Sellers Feel the Squeeze
Sellers now face a competitor who’s potentially unbeatable: Amazon itself.
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Jason Boyce built a successful business selling sports equipment on Amazon.com Inc. But as the platform has grown, Amazon started pushing sellers like Boyce to lower prices, shorten delivery times and compete harder for every sale. This week on Decrypted, we explore whether these sellers have reached a breaking point. They now face a competitor who's potentially unbeatable: Amazon itself.