Pepsi's Bubly Seltzer Brand Gains Ground on LaCroix, Perrier
Bubly and LaCroix
Photographer: Jens Mortensen/The New York Times via Redux
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Bubly is popping.
PepsiCo Inc.’s entrant into the flavored seltzer market is rapidly gaining ground on established brands LaCroix and Perrier, according to research by Bloomberg Intelligence analysts Kenneth Shea and Gopal Srinivasan.