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Trump Offers Boeing Some Advice: Choose a New Name for 737 Max

A Boeing 737 MAX jetliner.

A Boeing 737 MAX jetliner.

Photographer: David Ryder/Bloomberg

President Donald Trump gave Boeing Co. a little advice Monday morning on Twitter. The company should fix its troubled 737 Max and choose a new name following the Ethiopian Air Lines and Lion Air Crashes.

“What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 Max, add some additional great features, & REBRAND the plane with a new name,” Trump said on Twitter. “No product has suffered like this one. But again, what the hell do I know?”