Tiger’s Masters Victory Is a $22 Million Win for Nike
- A partner since 1996, Nike won $22 million in exposure Sunday
- New sponsors TaylorMade and Bridgestone also rewarded
Tiger Woods’s improbable Masters victory will reward the few companies that stuck with him through his struggles, along with the ones that joined him when he was near the low point of his career.
The 43-year-old won his fifth Masters title on Sunday by one stroke. It’s his first major victory in over a decade and just his second PGA Tour victory in more than five years.