Pot Sales Expected to Double on Special Day: Cannabis Weekly
- Stoner holiday 4/20 was 2018’s single biggest day of sales
- Aphria, Organigram set to report earnings; analysts cautious
Smoke lingers over Parliament Hill as people smoke marijuana during the annual 4/20 rally in Ottawa, April 20, 2018.
Photographer: Lars Hagberg/AFP via Getty Images
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Cannabis retailers should prepare themselves for a minimum doubling of sales on April 20, the stoner’s Fourth of July, according to new data.
The origins of 4/20 are obscure, but the most common story is about a group of 1970s high-school students who’d meet outside their school at 4:20 p.m. to search for a legendary abandoned marijuana crop (which, needless to say, they never found). Whatever its source, 4/20 has become the busiest cannabis sales day of the year, according to data provider Headset Inc.