Disney+ Will Launch in Asia in Challenge to Netflix

Walt Disney Co. plans to introduce its new streaming service in Asian markets around the end of this year, bringing a cheaper, family-friendly alternative to Netflix Inc. in the region.

The entertainment giant’s Disney+ service will debut first in North America Nov. 12 at $6.99 a month and will feature kid-friendly programming, including 13 classic animated movies, 21 Pixar features, original series, and material from its Marvel and Star Wars franchises. Eventually, two-thirds of subscribers for the service will be overseas, the company predicted, without giving precise dates or pricing for markets outside the U.S.