Entertainment

Disney Leaps to Record as Investors Cheer Streaming Service

Entertainment giant revealed $7 price for Disney+ on Thursday
Disney platform is expected to lose money for about five years

Bob Iger discusses the details of Disney’s new streaming service.(Source: Bloomberg)

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By Christopher Palmeri

April 12, 2019 at 12:02 AM UTC

Updated on

April 12, 2019 at 1:34 PM UTC

Walt Disney Co. surged to an all-time high on enthusiasm for its coming Disney+ streaming service.

The platform, which debuts Nov. 12, is priced at $7 a month in an aggressive challenge to rival entertainment giant Netflix Inc. and others in the crowded field.