P&G Puts Ad Platforms Like Facebook, Google on Notice
- Consumer products giant says ‘brand safety’ is getting worse
- P&G will buy ads on platforms that can guarantee safe content
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Procter & Gamble Co., one of the most important advertisers for Google and Facebook Inc., ramped up criticism of internet platforms, saying the problems plaguing the industry aren’t getting fixed fast enough.
In a speech at an industry conference Thursday, P&G Chief Brand Officer Marc Pritchard blasted the digital media industry for lack of transparency, fraud, privacy breaches and a proliferation of violent and harmful content placed next to ads. He said his company, which spends billions of dollars on marketing products from paper towels to shampoo every year, would move its money to services that can guarantee effectiveness, are completely free of offensive content and are more willing to share consumer data with advertisers.